
There is a lot of excellent material being written and sold for beginners
to the mail order field. It seems everyone is ready, willing and able to
offer their "words of wisdom" to the new business owner _ and this is GREAT!
This action on the part of almost every stable mail order dealer only goes
to further prove my point in this report.
Mail order is loaded with the best people in the world! Walk into any
corporate-owned establishment and be introduced to "greed" first-hand.
Please don't get me wrong _ there are some very well run organizations,
but any time you hire employees, the dedication to your product or service
begins to deteriorate.
In the early 1800's most of the businesses were owned by one person or one
family. They took pride in their product and took the time to provide their
customers with high quality. The other day one of my customers called to
thank me for a publishing job I had completed for them. They said they
couldn't find my company's type of quality at any price locally. They
explained that the majority of people don't take "pride" in their wares.

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